One constant source of frustration I have with AdWords is finding that Ads are being triggered by the incorrect keywords. This results in Ad text not matching the search and lowers CTR. In a large account this can be fairly common and occurs ( believe) because a broad match keyword in a separate A...
SEO has acquired a reputation as being some kind of dark art practised only by those willing to bow to the dark side. Of course this is not true; SEO (Search Engine Optimisation) is a skillset like most others which can be learnt and refined over time. Although you may never become an expert and [.....
Keyword research often seems to get overlooked when talking to clients or even other specialists operating in related fields it seems. Generating traffic and a buzz about a site is one thing, but it’s always preferable to deliver higher quality targeted traffic for business. Of course gen...